Microsoft has confirmed that it will raise the price of its top-tier Xbox games to $70 (£58) from January 2023, which would likely equate to £70 per game in the UK.
This will affect Xbox Game Studios titles. These include Bethesda, Arkane, Obsidian and Ninja Theory, and expected games such as Starfield, Forza Motorsport and Redfall.
“We’ve kept the price increases until after the holidays so families can enjoy the gift of gaming,” Microsoft said.
“This award reflects the content, scale and technical complexity of these titles. As with all games developed by our teams at Xbox, they will also be available with Game Pass the same day they launch.
Such a price increase continues a trend started two years ago, in particular by Sony’s proprietary studios. However, 2020’s NBA2K21 from 2K Games would have been the first to land at $70.
Although these price increases are naturally linked to the levels of inflation observed in most major economies, their roots are older. Inflation, however, added to the pressure on Microsoft executives. Learn more about our anti-inflation tips for gadget shoppers.
The Xbox Game Pass draw
There is also a more purely strategic vision of this last movement. The higher prices for Xbox games only make Xbox Game Pass a better deal, and it’s not yet known if Microsoft is increasing its monthly fee for the service.
Sony claimed that 29 million people signed up for Xbox Game Pass in November 2022. This was in documents submitted to the UK Competition and Markets Authority regarding whether Microsoft should be allowed to acquire Activision. Blizzard. This represents an increase from the figure of 25 million officially announced by Microsoft in January 2022.
Other digital subscription providers have had a tough time lately. Netflix lost over a million subscribers from the last quarter of 2021 to the first half of 2022. This happened after people reduced the number of subscriptions they maintain.
Microsoft Game Pass is one of the best deals in games right now, offering ‘all you can eat’ style game access for £7.99 a month, or £10.99 a month for both platforms. Hundreds of titles are available on Xbox Game Pass.
However, Microsoft still trails Sony in this latest generation of console hardware sales, despite offering a cheaper entry point with the Xbox Series S.