Fashion boss of £100million star-loved empire accused by rival of stealing idea

In The Style, a digital womenswear brand, made Adam Frisby an estimated £35m fortune

A fashion boss who built a £100million empire loved by TV stars is being sued by a rival who claims he stole his idea.

Adam Frisby founded In The Style, a digital womenswear brand he says he started in his bedroom in 2014 with a £1,000 severance package that is now worth over £100million.

The brand, which uses TV personalities and influencers to design and market its lines, has made Mr Frisby an estimated £35million fortune.

But he is now being sued in the High Court by businessman Paul Clements, who claims the name and concept of In the Style was his idea and that Mr Frisby stole it from him.

Mr Clements claims he briefed Mr Frisby on his plan for the business and set up his own seed money, and that Mr Frisby “took the opportunity” to start his own business.

The claim is “entirely fraudulent”

But Mr Frisby vigorously defends the claim, which he calls “fraudulent”, insisting that he “has worked tirelessly to create, develop, grow and make the business successful… without any input or involvement from Mr. Clements.”

Mr Clements claims his idea for the business and his name were stolen after meeting Mr Frisby in 2013.

The case went to Manchester High Court Judge Mark Cawson, who set out the form of the dispute in a ruling on preliminary issues last week.

Adam Frisby with makeup artist Charlotte Dawson

Adam Frisby with makeup artist Charlotte Dawson

He said Mr. Clements claims he developed the idea, business model and even the name of In The Style in 2013 and hired Mr. Frisby to test and activate his plans.

Mr Clements claims to have invested £10,330, which was invested in paying Mr Frisby, buying fashion clothes from suppliers and setting up a website for the fledgling business.

The business plan has been ‘fully disclosed’

He claims to have “fully disclosed” the business plan, including his advertising, promotions and marketing ideas, as well as the identities of potential suppliers, to Mr Frisby.

But through an associate, Mr Frisby had “falsely or wrongly told Mr Clements that the business plan had no future”, it is claimed.

Mr Frisby denies the allegation, saying he was inspired to start his fashion empire around May 2013 by ‘Want That Trend’, an online business which sold women’s clothing, and discussed doing something about it similar with a friend who later got involved with In The Style.

Adam Frisby and Stacey Solomon

Adam Frisby and Stacey Solomon

Outlining Mr Frisby’s case, the judge said Mr Frisby claims to have only met Mr Clements once when he and a friend approached him to ask him to invest in the business.

“Mr. Clements did not invest, never spoke to Mr. Frisby again, or discussed the business in detail with (Mr. Frisby’s friend) after the meeting,” the report said. judge.

“Since approximately June 2013, Mr. Frisby has worked tirelessly to create, develop, grow and succeed in the business and its operations and has done so without any contribution or involvement from the claimant.

‘Mr Frisby asserts that the claim is entirely fraudulent and that Mr Clements’ lack of involvement is demonstrated by the fact that he took no action to pursue a claim for a number of years.’

Mr Clements filed his application last December, seeking a declaration that Mr Frisby held his stake in In The Style Fashion Ltd in trust for Mr Clements.

He also wants an account of benefits and compensation, as well as damages for breach of contract and deception.

But in his witness statement, Mr Clements says he did not know Mr Frisby launched In The Style until 2016 and that difficulty convincing lawyers to pursue his claim then led to further delays in the proceedings. lawsuits.

The full trial of the case will be heard at a later date.

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