The 2022 launch winners brought a modern twist to two of the most celebrated beauty brands. Here, the winners of the Beauty Inc Award for the mass and prestige categories.
Launch of the year
Prestige: Chanel No. 1
Gabrielle Chanel was a resolute modernist who knew better than anyone that, no matter how revered her brand, one cannot rest on golden laurels. This year, Chanel dramatically increased its relevance, becoming the first heritage luxury player to venture into the clean and sustainable beauty space, with the launch of Chanel No. 1. In development for a decade, the makeup, skincare and fragrance line is formulated with up to 97% naturally-derived ingredients. The star ingredient is camellia flower, sourced from the house’s fields in south-west France, where no chemicals are used in the cultivation of the flowers. The packaging is reminiscent of the classic shapes of Chanel, but has been refined and composed mainly of recycled glass and biosourced materials. In the US, the line launched exclusively at Ulta Beauty, with prices capping at a (relatively) accessible $120, to better appeal to younger shoppers. What could be more modern than that?
Mass: Madame by Madame CJ Walker
A woman ahead of her time, Madame CJ Walker was America’s first self-made millionaire woman, who made her fortune in the early 1900s by creating a line of hair care products for black women that emphasized health of the scalp. Fast forward more than 100 years, and Unilever, which acquired the brand as part of its acquisition of Shea Moisture in 2017, has relaunched the brand, inspired by the entrepreneur and updated for Gen Z consumers. Renamed Madam by Madam CJ Walker, the 11-unit SKU collection builds on the brand’s original positioning with products designed to create a healthy scalp and strong hair. The line launched exclusively at over 3,000 Walmart stores and was led by A’Lelia Bundles, Walker’s great-great-granddaughter and also his biographer. “We’ve worked together to merge 100 years of research, development, science and technology to ensure the products are as innovative and effective as the original Walker line,” she said of the effort. joint between Sundial Brands and Walmart. “This collection embodies Madame Walker’s spirit of empowerment and pays homage to modern women of color.” Mission accomplished.