5 viral TikTok beauty trends we’ll be following through 2023 — and you should too

Follow these viral TikTok beauty trends through 2023Georgijevic – Getty Images

They say trends are cyclical and what’s posted on the internet lasts forever, but TikTok’s top viral beauty trends tend to be more like blink-and-you-missed-it moments, which Always keeps us scrolling for more.

With 2023 still weeks away, these blistering beauty hits are worth bookmarking now for reference on January 1st and beyond. Here, five of our favorite TikTok viral beauty trends are worth seeing and reviewing — don’t be surprised to see them popping up again and again on your For You page.

And be sure to follow Harper’s BAZAAR’s TikTok page for more 2023 beauty inspiration.

red nail theory

As glazed donut nails, ’90s-inspired French manicures, and subtle art gain momentum, the red nail theory could give each of these trends a run for their money this winter. Based on the idea that red nails attract the opposite sex, this buzzing hypothesis from TikTok is making these manicure (and pedicure!) shades much more popular right now.

Try the trend

All Glazed Donut

“I tried to make it clear, I don’t think I made it up [term] or created this slogan in any way, shape or form,” model Hailey Bieber previously said. BAZAAR.com in an interview about the enamel aesthetic surrounding her buzzy skincare line, Rhode. “I think it’s a known thing in skincare. I don’t want to go to bed without looking frozen, and when I think frozen, I just think of a frozen donut. So that’s the aim. “

Bieber’s craze for shine has undoubtedly played a major role in pushing skincare and nail care to new heights of popularity, especially once the star has taken the steps to get her even more accessible signature radiance.

Try the trend

Cold Girl Makeup

We will be the first to admit that in fact being a cold girl ain’t half as fun as looking at like one with makeup, but this viral trend is one of the easiest to continue into the new year. Mainly powered by a precise application of blush from cheek to cheek and on the tip of the nose, the makeup look aims to highlight a subtle redness in the complexion that can occur outdoors during the winter months.

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skin cycling

Dendy Engelman, a dermatologist from New York, once said BAZAAR.com that the Skin Cycle trend is “designed to improve the effectiveness of active ingredients and minimize irritation by cycling through active and inactive products over the course of four nights.”

The first night is devoted to exfoliation, followed by the application of a retinoid the second, with a recovery of the complexion on nights three and four. According to board-certified dermatologist Whitney Bowe, your skin will get the most out of the second night. As the process has been shown to help treat a number of skin conditions from acne to eczema, skincare enthusiasts looking to boost the effectiveness of their favorite products and minimize irritations should definitely try this expert-recommended trend.

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Glamorous Wednesday Addams

Jenna Ortega’s performance as Wednesday Addams in the hit Netflix series Wednesday inspired thousands of beauty lovers to replicate the character’s enchanting gothic glamour, from her ponytails to her smudged eye makeup. Fans are eagerly awaiting the second season of the show (fingers crossed), so we expect this viral trend to become even more popular next year, especially in the fall.

Try the trend

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