14 Best Makeup Kits 2022 – WWD

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Makeup gift sets are the unsung hero of gifts when you have friends who love (or want to love) makeup. They work for all makeup styles – even no-makeup makeup fans – and all skill levels. These curated collections of makeup products usually share a theme. Some themes you’ll commonly see include product type collections (like eye shadow palettes), makeup brush sets, or full face collections.

Do you have a friend who loves an ultra glam look? There are makeup brush sets and airbrush makeup kits for this. Shopping for a minimalist who only wears mascara? It might be time to check out the best makeup products on the market right now. Know someone who is always on the go? Lighted makeup mirrors are an absolute must.

There are so many options, but the best way to choose one is to think about who you’re buying from. Before shopping, ask yourself how your friend normally wears her makeup. Bold lipstick wearers, for example, would probably love a collection of lipsticks from their favorite brand. Meanwhile, your co-worker with sky-high lashes might be looking for a new mascara to try. And if your friend is just dipping their toes into the world of makeup, then full-body collections might be the way to go, advises Gaby Trujillo, founder of Alamar Cosmetics.

“There are many kits on the market,” says Trujillo. “Some websites even offer pre-packaged kits with a curated product selection, which is great for beginners who might get overwhelmed with having to shop around and fill their kits slowly.”

You might also think about how the person you’re shopping for applies their makeup. Some are suitable for travel and some are more suitable for home use. “I’m looking for something that’s packaged in black, or something that can be wiped clean, because I’m constantly on the go,” says New York-based makeup artist Stephanie Flor. “It wouldn’t be a priority for a regular consumer who wants something to be pretty and sparkly since they’ll be putting it on their dressing table.”

No matter who you’re shopping for, makeup bags offer an easy way to discover new products or snag a collection of your favorites. And they’re especially helpful if you’re looking to be more budget-conscious this holiday gift-giving season. “Buying kits or bundles means you get more for your money,” says Nyssa Green, an Emmy-winning makeup artist based in Atlanta.

Below, find the 14 best makeup kits to buy right now. You’re sure to find a functional yet impactful beauty gift that suits all the women on your Christmas list, and something for you too.

Mac Cosmetics Boldly Bare Eye Attire Eye Set

Best eye makeup kit

Mac Cosmetics is known for its high-performing formulas with an impressive range of shades – stock up on some of the brand’s products and you’ll feel like a makeup artist. Mac Cosmetics’ Boldly Bare Eye Attire Eye Set gives you everything you’ll need to add some punch to your eyes. The eyeshadow palette has a beautiful range of shades (earthy green, rich burgundy, shimmering cream, to name a few) that you can dust onto your lids or pack with a dense brush for higher intensity . The included lengthening mascara and kohl eyeliner accentuate these shades.

Courtesy of Mac Cosmetics

Mac Cosmetics Boldly Bare Eye Attire Eye Set $45 Buy now AT NORDSTROM

Trish McEvoy The Power of Makeup Planner Collection

Best Travel Makeup Kit

Trish McEvoy’s signature makeup planners are investment pieces for your prep routine. The kit contains everything you need for a glamorous face or a subtle no-makeup look. You will get a number of brand bestsellers. For the eyes, you can even out your lids with a neutralizing primer, apply a rich purple liner, enhance your lashes with mascara, and choose from three shadows. You’ll also get liquid face makeup to even out dark spots or breakouts, bronzer to warm up your complexion, and blush, highlighter, and finishing powder. Your lips will also be covered in gloss, lipstick and lip liner. And the set fits in an organizer for easy travel.

Trish McEvoy Makeup Planner

Courtesy of Trish McEvoy

Trish McEvoy The Power of Makeup Planner Collection $295 SHOP NOW AT SHOPBOP

Trish McEvoy The Power of Makeup Planner Collection $295 BUY NOW AT BLUEMERCURY

Ucanbe 60 color nude eyeshadow palette and 15pcs makeup brush set

Best Eyeshadow and Brush Set

Refresh your eye makeup routine with Ucanbe’s eye shadow palette and brush set. The included 60 powder eyeshadow shades in a range of matte and shimmer finishes to work with, and you’ll also score 15 brushes to perfect your application. The shadows include warm and cool shades to suit any skin tone and look, no matter if you go for an icy, bold eyeshadow or something bronzed and natural. The brushes are available in a range of sizes and bristle densities to allow you to further customize your look.

Ucanbe palette and brush set

Courtesy of Amazon

Ucanbe 60 color nude eyeshadow palette and 15pcs makeup brush set $20 BUY NOW ON AMAZON

Kaja Play Bento Bronzer, Blush and Highlighter Trio

Best Portable Makeup Kit

The Kaja Play Bento Bronzer, Blush and Highlighter Trio is small enough to slip into your pocket, yet versatile enough to give you plenty of makeup looks. Each powder formula delivers buildable color payoff, and the trio is available in three shade intensities to match light to dark skin tones. The shades look gorgeous on the lids in place of the shadow, so you can work the colors in a number of ways.

Kaja Facial Threesome

Courtesy of Kaja

Kaja Play Bento Bronzer, Blush and Highlighter Trio $25 BUY NOW ON AMAZON

Kaja Play Bento Bronzer, Blush and Highlighter Trio $28 Shop now AT SEPHORA

Westman Atelier The weekend set

Best Clean Makeup Kit

Makeup artist Gucci Westman counts celebrities such as Jennifer Aniston and Anne Hathaway among her clients. So you can’t expect anything less than the best with her makeup line, Westman Atelier. The brand’s Weekend set includes the best-selling highlighter stick and blush stick, plus a highlighter cream compact. Together, the products will make your complexion look sunkissed and super hydrated: The formulas are made with skin-loving ingredients like shea butter and jojoba oil for a natural glow.

Westman Workshop Set

Courtesy of Westman Workshop

Westman Atelier The weekend set $138 Buy now AT NORDSTROM

Maybelline New York Lip Studio Lipstick Palette

Best lip makeup kit

This Maybelline New York Lip Studio lip color palette gives you eight creamy colors to apply to your smile. The shades are gorgeous on their own, but you can also mix multiple shades together to create a signature shade that’s perfect for your skin tone. From hot pink to rich dark plum, you can work colors any time of day, any time of year. Dab colors with your fingertips for a soft, diffuse wash of color or use a small brush for a bolder color result.

Maybelline Lip Palette

Courtesy of Maybelline

Maybelline New York Lip Studio Lipstick Palette $7 BUY NOW ON AMAZON

BS-Mall 14 Piece Makeup Brush Set

Best Makeup Brush Kit

There’s nothing like a new set of makeup brushes to inspire you to try out new looks, and this BS-Mall set contains 14 options for your face, eyes and lips. The synthetic bristles are extra soft on your skin and smooth on cream and powder formulas without leaving streaks in their wake. If you’re on the fence, the proof is in the product reviews – this kit has over 80,000 five-star ratings that attest to the durability and quality of the brushes.

BS Mall Makeup Brush Set

Courtesy of Amazon

BS-Mall 14 Piece Makeup Brush Set $15 BUY NOW ON AMAZON

Makeup Forever HD Face Essentials Palette

Makeup Forever is the benchmark for complexion products. Her items are primarily aimed at professionals, but they are also favorites of casual makeup enthusiasts. The Essential Palette expertly brings together blush and buildable foundation in one place. If you want that airbrush makeup kit look, this palette is for you. “He’s a go-to makeup artist,” says Flor. “And it’s an easy way to create a look of natural beauty for any runway or photoshoot.”

Makeup Forever HD Face Essentials Palette

Courtesy of Makeup Forever

Makeup Forever HD Face Essentials Palette $83 Buy now

Senna Cosmetics Brow Book Makeup Bag

Senna Cosmetics has a very deep history. Its founder, Eugenia Weston, has worked with beauty icons like Bette Midler and was the first licensed makeup artist in Los Angeles. This Brow Book palette has all the brow colors you could want, and the amazing wax keeps brows perfectly in place, no matter the wear time or the weather. “It’s the go-to book for all brows,” says Flor. “I love that the founder is the original brow guru, having worked with Betty Middler and other iconic superstars.”

Senna Cosmetics Eyebrow Book

Courtesy of Senna Cosmetics

Senna Cosmetics Eyebrow Book $88 Buy now

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